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Bierut, Michael, et al. Looking Closer 4. Simon and Schuster, 15 Feb. 2012.

   
Design and advertising are not only commercial tools, but also mappings of society and culture. The article emphasizes that advertising not only shapes consumer culture, but is also constrained by economic structure and ideology. Mere moral criticism cannot change the nature of advertising; real change requires social and economic adjustments. Designers struggle between business and social responsibility, reflecting the contradictions and complexities of design in contemporary discourse.

    

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